Home The Diet Basics Excel K9 Diet Menu Raw Feeding Guidelines About Us Contact Us Our Customers Information
The Diet Basics
Excel K9 Diet Menu
Raw Feeding Guidelines
About Us
Contact Us
Our Customers

New! Our retail store is now open in Jackson, Ca.!

Click here for details!

This company was born from our strong belief in the benefits of feeding a raw diet to our canine companions.

From personal experience with our own dogs, we have seen dramatic results, such as:

  • Decreased allergic symptoms (scratching, flaking skin)
  • Elimination of diarrhea/soft stools
  • Increased muscle tone
  • Glossy coats
  • Clean teeth
  • Elimination of coprophagia (feces eating)
  • Strengthened immune systems
  • Increased stamina

Many people avoid a raw diet due to time and convenience issues, or just plain fear. There are many misconceptions, such as:

  • “Will my dog develop a taste for blood or become vicious?”
     First of all, a dog does not associate the food in his dish with stalking and killing prey. According to www.workingdogs.com, the prey instinct is defined as “the genetically inherited desire in the dog to chase after and seize moving objects.” A raw diet will not cause your dog to become vicious since there is no violence involved. To your dog, it is the same as opening a can of dog food. He will just be thrilled that something really delicious just showed up in his dish.
  • “Won’t salmonella and other bacteria make my dog sick?"
    A dog’s digestive system is much stronger than a human being’s. Remember, they will bury a bone and go back and eat it weeks later. Their stomach acids can handle much more bacteria than a human’s. At the same time, you should be careful when handling raw food. Make sure it is kept frozen. Then, thaw as needed. Also, do not leave raw food out for extended periods of time. A good rule of thumb is to pick up and refrigerate any food not eaten within 15 minutes. (Although, we’ve never had food left in a plate longer than 5 minutes in this household!)
For many people, it’s so easy to just open a bag of dry food. We offer Excel K9 Diet as a convenient, balanced way to feed your dog a raw diet. It is frozen into convenient one pound packages, with no mixing or additives required. Simply defrost and cut open the package to serve. Our own dogs eat our diet regularly, with raw meaty bones added occasionally.

Our food consists of a number of fresh raw ingredients. All items are human grade and we use organic ingredients whenever possible. We use a balance of lean meats, organ meats, ground bone or eggshell, a vast assortment of seasonal fruits and vegetables (many grown at our own ranch, with no chemicals or pesticides), eggs, lecithin, kelp, alfalfa, organic apple cider vinegar  and organic salmon oil. We use no grains, starches, coloring, or preservatives in our food. And, since the food is totally raw, there is no heat processing involved.  We currently offer an assortment of flavors:

  • Beef
  • Beef/Tripe Mix
  • Chicken
  • Turkey
  • Pork
  • Venison

We also offer individualized products for pets with specific dietary requirements or finicky eaters. Please contact us for more information on this service